Everyone’s talking about AI. Here’s our view.

You don't have to be a technology company for investors to ask about your AI strategy.

Any organisation that works with complex or messy data, particularly data provided by customers or users, or that relies on combining information from multiple sources to run its operations, is increasingly likely to face the question: "Can AI or machine learning help automate this?"

Putting a chatbot on your website, experimenting with AI-assisted coding, or rolling out AI licences to staff are rapidly becoming me-too responses. To create meaningful value, organisations need to examine their own processes and data, identifying where AI can improve efficiency, enhance quality, reduce risk, or enable entirely new products and services.

Of course, the conclusion may be that AI is not a strategic priority right now. That's a perfectly valid outcome. Investors become concerned when there's no evidence that the question has been considered at all.

We've worked with clients to develop AI strategies grounded in their data, processes, and commercial objectives. We've helped them move beyond tick-box initiatives to identify practical opportunities that deliver measurable value. Just as importantly, we've helped them avoid investments in AI that weren't the right fit.

If you'd like to develop a focused, evidence-based AI strategy tailored to your organisation rather than driven by hype, we'd be happy to help.